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Issuance communication

Token marketing – issuance communication, PR, community

Issuance communication, PR and community for Web3 projects. The issuer publishes communications in its own name, and the fee is fixed.

  • Issuance communication and PR
  • Community
  • Fixed fee

What you gain

  • Issuance communicationPositioning, audiences, consistency with the white paper and documents.
  • CommunityTelegram, X, Discord and AMAs.
  • PRMaterials for industry media.
  • The issuer in its own nameThe issuer publishes communications. We do not sell tokens on its behalf, and the fee is fixed.

About the service

Token marketing

Issuance communication, PR and community for Web3 projects

Every project has to say clearly what the token is and what rights it gives. We help issuers prepare issuance communication, PR and community work. The issuer publishes communications in its own name, and our fee is fixed. We do not sell tokens on the issuer's behalf and do not provide placing of crypto-assets.

We combine technological knowledge with marketing experience. We align the content with the white paper and offering documents, with no promises of profit. We work on social media and in industry outlets.

The scope of work is set out below.

Service scope

What the service covers

  • Issuance communication
    • A consistent picture of the project, aligned with the white paper and documents
    • Selecting communication channels and audiences
    • Issuance communication schedule
  • PR
    • Materials for industry media, published by the issuer in its own name
    • Arranging interviews, podcast appearances and webinars
  • Community
    • Support for the issuer's accounts on Telegram, X (Twitter), Discord and LinkedIn
    • Community moderation and AMA support
    • Educational and informational content (graphics, posts, infographics)
  • How we work
    • The issuer publishes communications in its own name
    • The fee is fixed
    • We do not sell tokens on the issuer's behalf

Process

How we work

  1. 01 · Analysis

    We verify the asset, business model and funding goals.

    Deliverable:potential report
  2. 02 · Strategy

    Issuance model, jurisdiction, blockchain network and tokenomics.

    Deliverable:issuance strategy
  3. 03 · Documentation

    Whitepaper, offering documents, AML/KYC, SPV structure.

    Deliverable:complete documents
  4. 04 · Technology

    Audited smart contracts, issuance website, investor dashboard.

    Deliverable:issuance infrastructure
  5. 05 · Issuance

    Technology, communication. The issuer runs the offering.

    Deliverable:technical readiness
  6. 06 · Support & growth

    Listings, investor communication, community growth.

    Deliverable:post-issuance servicing

Knowledge base

Read more

Knowledge baseIn Polish

Stan prawny tokenizacji w Polsce

Polska nie ma ustawy o rynku kryptoaktywów i nie wyznaczyła organu nadzoru, a MiCA obowiązuje bezpośrednio. Zbieramy w jednym miejscu, co to znaczy dla emitenta: stanowisko UKNF o white paperze, ścieżkę tokenów objętych MiCA i ścieżkę tokenów dochodowych. Wpis aktualizujemy co miesiąc.

Read the article: Stan prawny tokenizacji w Polsce

FAQ

Frequently asked questions

  • No. The issuer publishes communications in its own name, and our fee is fixed. Selling tokens on the issuer's behalf may be placing of crypto-assets, a service that requires CASP authorisation, and we do not provide it.

  • Yes, tokenization is legal in Poland and across the European Union, provided the project is carried out in line with the rules on offering digital assets. At Tokenuj we design models, smart contracts and documents around the requirements that apply to the given token.

  • If the token falls under MiCA, compliance means preparing an issuance or tokenization so that it meets EU requirements on transparency, the way tokens are offered, data retention and investor protection. In practice, it is about designing the documents, the tokenomics and the smart contract itself according to clear rules.

  • Real estate, precious metals, shares in PSA and S.A. companies, business assets, investment products and many other resources that can be valued and divided into units can be tokenized. Valuation alone does not settle it: whether and how an asset can be tokenized depends on the token's classification and how it is offered.

  • A standard process takes from several weeks to several months, depending on the scope, the type of asset and whether the token falls under MiCA. Most importantly, we run everything step by step, so from the outset you can see the timeline and what is happening at any given moment.

  • Sometimes yes, sometimes no – it all depends on the type of token and how it is offered. That is why we analyze the project at the start and tell you right away whether a licence is required and, if so, which steps are needed.

  • The A-Z model reduces the coordination risk that usually arises when working with several providers at once. You have one team responsible for law, technology, documents and implementation. This does not remove legal or technological risk.

Information only, not legal advice. As of 7 November 2026.

Free consultation

Let's talk about tokenizing your asset

Tell us about your project. Within 24 hours we will come back with a time for a call where we assess the tokenization potential, the issuance model and the next steps.

  • Reply within 24h
  • No obligation
  • Confidential (NDA)
Michał Chodzynski – Founder
You will talk to MichałMichał Chodzynski · Founder

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