ICO + DEXGameFi
FadePlay
Play-to-Earn MMORPG. ICO campaign communication and DEX listing.
200K EURICO campaignCase study: FadePlay
Token issuance · ICO / IDO
ICO and IDO advisory – end-to-end token issuance support for startups
We prepare the issuance from strategy and documents, through smart contracts, the website and investor dashboard, to issuance communication and listing support. We establish the token's classification at the outset: utility tokens fall under MiCA, and tokens with the characteristics of a financial instrument under other rules.
- Reply within 24h
- MiCA analysis
- Ethereum · Solana · BNB Chain
What you gain
- MiCA analysisToken classification and documents for the issuance model.
- Law, technology and documents in one teamNo juggling multiple vendors.
- Project experienceWhitepapers, audits and documents for projects from several countries.
- End-to-end processFrom strategy to listing and post-issuance support.
- MiCA analysisToken classification and documents for the issuance model.
- Law, technology and documents in one teamNo juggling multiple vendors.
- Project experienceWhitepapers, audits and documents for projects from several countries.
- End-to-end processFrom strategy to listing and post-issuance support.
In practice
An issuance page and tokenomics: clear to the reader
- Issuance stages with a whitelist and KYC
- Transparent tokenomics with vesting
- Wallet and payment integration
Interfaces and data are illustrative.
Issuance moduleStage 2 of 3 · ExampleActive
0,08USDT / token
You pay1 000 USDT
You receive12 500 TKN
KYC verified · whitelist active
- Issuance
- Team · vesting
- Ecosystem
- Reserve
Who it is for
Who we help run a token issuance
We work with projects at every stage – from MVP to companies with real revenue.
Issuance model
ICO, IDO or STO? We match the model to the project
- What it is
- Token sale run directly by the issuer
- Best for
- Startups with their own community
- Key features
- The issuer sets the sale terms and price
- Level of regulation
- Depends on token classification
| ICO | IDO | STO | |
|---|---|---|---|
| What it is | Token sale run directly by the issuer | Issuance through a decentralised exchange or launchpad | Issuance of a token with the characteristics of a financial instrument |
| Best for | Startups with their own community | DeFi and Web3 projects with a listing from day one | Companies with real assets or revenue |
| Key features | The issuer sets the sale terms and price | A DEX listing, with no assurance of liquidity | Rights to profit, stock or dividends |
| Level of regulation | Depends on token classification | Depends on token classification | High – financial market rules |
Simplified table – we confirm the token classification individually in a legal analysis.
Process
Token issuance in 5 stages
Each stage ends with a concrete deliverable that you approve before moving on.
01 · Strategy and tokenomics
Choice of model (ICO, IDO, STO) and jurisdiction, token architecture, economics: vesting, staking, burning.
Outcome:strategy and tokenomics model
02 · Technology
Token and smart contracts on the chosen network plus investor features: whitelist, vesting, airdrop.
Outcome:deployed and tested contracts
03 · Law and audit
Legal structure, terms, agreements, AML/KYC and a smart contract security audit.
Outcome:documents and audit report
04 · Issuance communication
PR, community channels and AMAs, consistent with the documents. The issuer publishes, and the fee is fixed.
Outcome:an issuance communication plan
05 · Issuance and listing
Contract deployment, technical distribution support, DEX/CEX listing support and post-issuance servicing. The issuer runs the offering.
Outcome:deployed contracts
Qualifier
Check in a minute whether your token is ready for issuance
Three questions about the asset, scale and timing. At the end we show the recommended model and arrange a call with a strategist.
- A recommended issuance model right after 3 answers
- No obligation – the consultation is free
- Confidentiality: we sign an NDA on request
Step 1 of 3
What do you want to tokenize?
Pick the closest category – we will refine it on the call.
No obligation · about 1 minute
Scope of service
What issuance preparation includes
- Tokenomics strategy and choice of issuance model
- Jurisdiction selection and legal structure
- Whitepaper, pitch deck and roadmap
- Smart contracts: vesting, staking, whitelist, airdrop
- Smart contract security audit
- Issuance website and investor dashboard
- Wallet and KYC/AML integration
- Terms, agreements, AML/KYC policy
- Issuance communication, PR, community and AMAs
- Contract deployment and technical distribution support
- DEX / CEX listing support
- Post-issuance support: tokenomics and community
Case studies
Projects we have worked on
ICOApp
DogWalker
ICO of a dog-walking app on BNB Smart Chain.
ICOBNB Smart ChainICOMiCA
Fintech
MiCA white paper filed with Luxembourg's CSSF and ICO support.
White paperMiCA · Luxembourg
Reviews
What founders say
“The team prepared a very well-structured token launch for our private Metin2 server project. (…) Highly recommended.”
Armin J.FadePlay 
“Michał delivered an exceptionally well-prepared whitepaper for our project. (…) Very professional work.”
Sukhjeevan U.eTukTuk “They carried out a comprehensive audit of our smart contracts with a strong focus on security and best practices. (…) Highly recommended.”
Nick N.Dextoro
About the service
ICO and IDO – a guide
Table of contents
About the service
End-to-end preparation of a token issuance – strategy, documentation, technical infrastructure (smart contracts, website, dashboard) and listing support. We work with utility, stock-based and security tokens, after legal classification.
Project tokenization: from model to issuance
A token issuance (ICO, IDO, STO) is one possible path for a Web3 project. It does not secure financing or liquidity, so we start by asking whether the token makes sense, what rights it should carry and which rules apply.
Our offering is the preparation of a token issuance – from tokenomics strategy, through smart contract development, to issuance communication and legal support.
Who is this service for?
This service is intended for:
- Blockchain and DeFi startups: Projects building new protocols, DEXs, lending pools or innovative dApps.
- Web3 games (GameFi/Metaverse): Game developers who want to introduce a native currency, NFT tokens or Play-to-Earn systems.
- Traditional companies (STO): Businesses wishing to tokenize assets (real estate, PSA or S.A. stock, receivables), after a regulatory analysis. Learn more about asset tokenization here: Real-World Assets.
- Investment funds and DAOs: Organisations building decentralised mechanisms for governance and capital investment.
What is the difference between ICO, IDO and STO?
Choosing the right issuance model is of key importance. Below we explain the basic differences.
Issuance model
What is it?
Main features
Level of regulation
ICO (Initial Coin Offering)
Initial coin offering – tokens are sold directly by the project.
The issuer sets the sale terms and the price.
Depends on the token's classification. A utility token falls under MiCA.
IDO (Initial DEX Offering)
Token sale on a decentralised exchange (DEX) or launchpad.
Listing on a DEX, with no assurance of liquidity.
Depends on the token's classification.
STO (Security Token Offering)
An offering of security tokens representing tokenized assets (stock, real estate).
Highly regulated, offered through an investment firm or an authorised crowdfunding platform.
High – financial market rules.
How does implementation work? A 5-stage process
We split the implementation into five stages. At each one you know what is being produced and who is responsible.
Stage 1: Strategy and tokenomics
- Model selection: Choosing the model (ICO/IDO/STO) and the jurisdiction.
- Token architecture: Designing the functions (utility, stock-based, governance) and economics (vesting, staking, burning).
- Documentation: Preparing a professional whitepaper, pitch decks and roadmap.
Stage 2: Technology development
- Development: Coding tokens and smart contracts on the chosen blockchain (Ethereum, Solana, BSC, Polygon). See how we create tokens: Token Creation.
- Functionality: Implementing features such as vesting, staking, whitelist, airdrop.
- Investor dashboard: Building the dashboard, integrating wallets (MetaMask, WalletConnect, Phantom) and KYC/AML systems.
Stage 3: Legal support and audit
- Structuring: Assistance with the structure of a fund, DAO or issuance, built around the requirements that apply to the token. We also offer Company Registration Services in selected jurisdictions.
- Documents: Preparing full legal documentation (terms and conditions, agreements, AML/KYC).
- Security: Conducting a smart contract audit and a legal and regulatory analysis.
Stage 4: Issuance communication, PR and community
- PR: Materials for industry media, published by the issuer in its own name.
- Community: Support for the issuer's accounts on Telegram, X (Twitter) and Discord, and support for AMA (Ask Me Anything) sessions.
- Communication: Issuance communication schedule. The issuer publishes communications in its own name, and the fee is fixed. Learn more about what we do: Token Marketing.
Stage 5: Market launch
- Launch: Technical supervision of the smart contract deployment.
- Listing: Assistance with listing the token on decentralised (DEX) and centralised (CEX) exchanges.
- Maintenance: Support in managing the tokenomics and community after the issuance is complete.
Our experience
Selected projects
Three examples, with the scope of our work:
1. DogWalker (Tokenization + issuance communication)
- Project profile: The ICO of a dog-walking app.
- Scope of services: We supported the ICO implementation and issuance communication.
- Blockchain: Binance Smart Chain (BSC).
2. Fintech (ICO + Whitepaper + Compliance)
- Project profile: A digital banking project on blockchain. It covered an ICO and the filing of a MiCA white paper with the Luxembourg CSSF. Filing a document is not its approval.
- Scope of services: Legal support (compliance), white paper preparation and ICO implementation.
- Blockchain: Ethereum.
3. FadePlay (P2E MMORPG – ICO campaign communication)
- Project profile: A Play-to-Earn (P2E) MMORPG.
- Scope of services: ICO campaign communication and launch on a decentralised exchange (DEX).
Our technology partners
We provide integration and audits on the most important blockchain ecosystems:
- Ethereum (EVM)
- Solana
- Binance Smart Chain (BSC)
- Polygon
- Avalanche
Check whether tokenization makes sense for your project
Let's talk about the model and the risks. Contact us to discuss a preliminary tokenomics strategy for your project.
FAQ
Questions about ICOs and IDOs
Didn't find your answer? Ask during a free consultation.
Ask a questionYes – provided the project complies with the applicable rules. That is why we pair every issuance with a legal analysis and documents matching the token's classification.
If the token falls under MiCA, compliance means preparing an issuance or tokenization so that it meets EU requirements on transparency, the way tokens are offered, data retention and investor protection. In practice, it is about designing the documents, the tokenomics and the smart contract itself according to clear rules.
Real estate, precious metals, shares in PSA and S.A. companies, company assets, investment products and many other resources that can be valued and divided into units can all be tokenized. Valuation alone does not settle it: whether and how an asset can be tokenized depends on the token's classification and how it is offered.
A standard process takes from several weeks to several months, depending on the scope, the type of asset and whether the token falls under MiCA. Most importantly, we run everything step by step, so from the outset you can see the timeline and what is happening at any given moment.
Sometimes yes, sometimes no; it all depends on the type of token and how it is offered. That is why we analyse the project at the start and tell you straight away whether a licence is required and, if so, which steps are needed.
The A-to-Z model reduces the coordination risk that usually arises when working with several providers at once. You have one team responsible for law, technology, documents and implementation. This does not remove legal or technological risk.
Information only, not legal advice. As of 7 November 2026.
Ask during a consultationRelated services
- Real estate
- Energy
- RWA and financial assets
- Collectibles
- Companies and startups
- ICO and issuance
- Token development
- Law and MiCA
- Marketing
Free consultation
Let's talk about tokenizing your asset
Tell us about your project. Within 24 hours we will come back with a time for a call where we assess the tokenization potential, the issuance model and the next steps.
- Reply within 24h
- No obligation
- Confidential (NDA)
